They highlight the product categories on the left and the top-selling products on the right. We liked Escort’s Brand Store because it made a good use of infographics to demonstrate the purpose and features of its product line. There are a lot of policies and requirements for Amazon Creative. Long gone are the days when Amazon sellers didn’t have the tools they needed to build brand equity and promote shopper loyalty. These analytics will give you information on traffic and sales associated with your store. Here's how some brands … There's a laundry list of DTC brands that have still held off on selling through Amazon -- Glossier, Warby Parker, Allbirds and Away to name a few. Cover Girl’s navigation sets a great example of how to guide your customers through your product offering. Use images, videos and links to your products to do this. For us, this newer, smaller, brand hangs out with the big brands with its well-designed and well-executed Brand Store. You can also work with Amazon to get a vanity URL to this page: Amazon’s “main” accounts like, do not have a feedback profile but I’m sure they would be far ahead of the third-party sellers. It does a good job of reinforcing the luxury feel of the Beats’ brand. Now that Amazon A+ Content and Enhanced Brand Content are the norm (and you should really already have those implemented), it’s time to take your branding to the next level with Amazon Stores. Best of all, it does this well and would likely compel a customer to purchase its products. It mixes product categories, ingredient call-outs, lifestyle photography and best-selling products to draw you through it’s homepage. Indo Board also takes advantage of one of Amazon Store’s latest features – the Shoppable Image module. This mini website is designed and organized by your company and features the items you want to showcase. Battle of the Brands. And most of these products are sold by private label sellers, retail/online arbitragers and companies in China selling direct on Amazon. Badges directly below the video expand on these brand cornerstones, using familiar imagery from the skincare and haircare space to highlight eco-friendliness, and plant-based, vegan formulas that are cruelty-free (not tested on animals.). Good luck with making your Brand Store. You will need to consider the upkeep needed for your storefront. The pages are exquisitely branded, feature links to products and give customers the ability to explore all the brands under the Mars Wrigley Confectionery umbrella. Quality pet food brands understand that modern consumers have a lot of options to choose from and to earn a name for themselves in a competitive space, it’s imperative that they produce nutritious food that pets will enjoy. You might not have realized that some of the best furniture and décor brands have Amazon storefronts, often with a curated selection of what’s available on … While it may appear to be an overly simple layout, the sparse category graphics brilliantly present the Amazon Customer with a simple question: “What body part do you want to purchase make-up for?” The answer will quickly redirect that customer to the appropriate category page. There are two schools of thought on whether you use keywords and tie what you sell into your Amazon brand name. While the focus is undeniably on the images themselves, La Colombe makes every word count in the complementary text overlay, highlighting the most important elements of each respective beverage. Below we see the enticing image of a Draft Latte nestled atop a pumpkin pie, drawing our eyes and taste buds in. It’s also important that you try to limit how deep your navigation on this store goes, customers are likely to drop-off after a click or two and most frequently visit your homepage and top-selling category for that period of time. Leveraging Amazon’s intuitive, user-friendly template and feature options, brands can design multi-page stores that help shoppers easily navigate to the products and categories that brands choose to showcase. When you create the product listings, you can enter the brand … At Stella Rising, we recommend five main ways to deliver a successful, functional Amazon Store, and detail them here with context. This may have a little bit of influence on the Amazon SEO side of things. In fact, independent third-party sellers sold more than a billion items during the 2019 holiday season alone, using Amazon to reach hundreds of millions of customers, build their brands, and grow their business. Learn more in our post about the benefits of driving off-Amazon Traffic to Amazon Stores. This was also the first place Amazon allowed you to create a source tag that could be applied to outside websites and help you measure the impact those websites and advertising platforms had on your traffic and sales. On their Draft Chocolate Milk page, we are tempted not only by the slow drip of chocolaty goodness down the glass but also the assurance that this is a high-quality beverage made from premium cocoa and real milk. Amazon has broken the longstanding reign of Apple and Google to become the world’s most valuable brand worth $315.5bn – the first new brand to claim the number one spot in 12 years.. Branded searches like "adidas" have "adidas store on amazon" as an option. You have a pretty good idea of where each category page is going to lead you, but you won’t get to a specific product without clicking through. Branded searches like “adidas” have “adidas store on amazon” as an option. Brands are finding success in increasing traffic to category pages with visual category navigation on the homepage. “Amazon Stores are not only here to stay, they are becoming a fundamental part of a brand’s strategy on the Marketplace. Amazon Brand Pages vs Amazon Stores: According to Leo Carrillo, Marketplace Channel Analyst at CPC Startegy, not only do Amazon Stores offer better advertising features than Brand Pages, they also have a higher conversions rate – on average 5% to 10% higher than Brand Pages. Amazon Stores has quickly shifted from being a trending Amazon feature to becoming a brand essential for Marketplace success in 2020, and beyond. We love the oversized images highlighting their newest creations and seasonal offerings, including the Pumpkin Spice Draft Latte and delectably frothy Oatmilk Draft Lattes. It will change as you study your Brand Store “insights” and learn how customers are responding to your content. ], Amazon Surging in Google Shopping Auctions Heading into Q2, Pros and Cons of Server-Side Tagging in Google Tag Manager. Your Brand Store will be unique and evolve as the seasons, your products and your brand itself, change. PACKIT is another example of a small company with an innovative product introducing itself. Scrolling further, we see they’ve made shopping directly from the page oh-so-easy, breaking out products into high level categories that help you quickly find the options available in the categories that most interest you. If you don’t currently have this app on your phone, go to the app store and search “Amazon seller.” Once you have the app downloaded, sign into your Amazon seller account and you’re ready to go! We hope you’ll notice that there is no one right way to create a Brand Store on Amazon. Since making Brand Stores available, many brands have customized their storefronts with varying degrees of thoughtful planning and execution. The Garden of Life does a good job of beautifully showcasing a line of products and product categories. As in a physical marketplace with multiple stalls or stores, on Amazon you need to make sure your products stand out from the crowd. Discover the best brand storefronts on Amazon. “Amazon Store Insights allows us to better quantify how that traffic that we’re sending performs. How to Open an Amazon Storefront (And Start Selling) With more than one million small-to-midsized businesses selling on Amazon, your company needs to stand out from the competition. It’s basically like creating your own ecommerce website on Amazon. |, 8 Modern Amazon Store Examples that Inform, Engage, and Inspire, *By submitting your Email Address, you are agreeing to all conditions of our, driving off-Amazon (including Facebook, Instagram, & Google) traffic to Amazon, benefits of driving off-Amazon Traffic to Amazon Stores, seeking an upgrade to your current Store layout, our Amazon Creative Team worked directly with Verilux, one of the most competitive categories on the Marketplace, help you take your Amazon Store to the next level, How Amazon’s New Manage Your Customer Engagement Tool Increases Retention via Email, The End of Amazon Customer Review Reporting [Next Steps For Vendors And Sellers], Amazon Announces Prime Day Lightning Deal Submissions [2021]. Shop tons of BCBGMAXAZRIA picks on Amazon, some of which are even less than they'd cost in the store. Advil Streamlines Shopping with “Add To Cart” Buttons: To enhance the shopping experience, Advil leverages the “Add to Cart” and “See buying options” buttons to allow shoppers to buy directly from their Amazon Storefront. Amazon is testing a change to its search suggestions that adds a link to the related brand's store page. Showcase your brand story and what your brand has to offer. For example, let’s say your store name is FBAShop and you want to private label Brand X, Brand Y and Brand Z with multiple products in each brand. Crucially, unbranded searches like "men's running shoes" also have a suggested brand store. As Stores will become a native part of the Amazon shopping experience, they must uphold the high level of trust Amazon has established with our shopping customers. They use a beautifully photographed and well designed graphic layout of the selection of products and ingredients that reside within each category. Brand Store pages don’t just bring some good traffic and sales but they also help you rank organically on Amazon. Verilux’s Amazon Store Helps To Educate New Consumers: One of the most important aspects of Verilux’s Store was to educate their consumers on their products. As you scroll down the page, you will be further captivated by the colorful category page graphics that entice customers to click further into the brand store. While the adorable factor draws eyes in, it also serves to show that Merrick food is designed to keep your pets happy, healthy and active, providing the nutrition they need to be their energetic best. Because our team understands those restrictions and policies, we saved Verilux a significant amount of time on revisions & resubmissions. You need to applaud the Scotts’ team for creating exceptionally strong seasonal content which both educates the customer and encourages them to purchase seasonally relevant products. Even if brands end their relationship with Amazon, shoppers … When it comes to branding, Apple has always been among the best, if not the best. Our team worked directly with Verilux to select the best hero images, graphics, and charts to educate visitors on the unique benefits of their light therapy technology. You can showcase your complete catalog or a selection of your best-selling or seasonal products. What are CNAME Cloakers? How Does the Snapchat Algorithm Work in 2021? It lets you tell compelling stories about your brand, and gives shoppers even more reason to … It is an interesting way to present a customer with a choice for how deep they wish to navigate. It is very unpolished and doesn’t let customers know that you own your brand on Amazon. Amazon Photos Unlimited Photo Storage Free With Prime: Prime Video Direct Video Distribution Made Easy: Shopbop Designer Fashion Brands : Amazon Warehouse Great Deals on Quality Used Products : Whole Foods Market America’s Healthiest Grocery Store: Woot! If you’ve shopped on Amazon lately, you’ve probably noticed that the platform has become a cesspool of non-name brand goods. In March 2018, our Amazon Creative Team worked directly with Verilux to design, develop and deploy a customized and responsive Amazon Store site map with multi-level category & product pages optimized to promote an immersive shopping experience. Aveeno expertly uses soft colors to help you navigate through its Brand Store. Each page gives brands the opportunity to ‘design it your way’ with lots of supportive content and freedom. It is a beautiful, enticing and effective Brand Store. The primary benefit of Amazon Stores is providing customized content to potential customers while introducing them to your brand. You also need to have a strategy for tools like Amazon Sponsored Product Ads that allow you to market your products to shoppers on the site. Bear Paws is a great example of a small company using their Brand Store well to showcase the product, the company behind the product and the community the product is for. They end with more wonderful brand related content. Their trust in Amazon is affirmed. Either as a first-party, wholesale seller or third-party, direct-to-consumer seller. Brands with a Store are now in a prime position – no pun intended – to capture shopper demand off of Amazon. Advil is a household brand name for the common NSAIDs pain reliever, ibuprofen. With the release of more module selections and features, we can only expect Stores to continue to rise in discoverability and enhance the Amazon shopping experience for brands and consumers even more.”, – Hiram Cruz, Director of Creative at Tinuiti. Amazon is becoming brand-centric. Their use of color combined with white space around lifestyle photography is extremely compelling. While brands can’t change the look and feel of Amazon itself to suit their target customers, Amazon Stores give you an unprecedented opportunity to carve out your own corner of the Amazon web. If you have a Brand Store for your Amazon business then you can boost your rankings in search results and outperform your competitors. “We were very satisfied with the Enhanced Brand Content – so we decided to update our Amazon Store as well.”. Malibu C’s store also makes thoughtful use of showcase features, noting that their products are formulated with the purest form of Vitamin C. Shopping is simplified through an intuitive secondary nav that aims to funnel visitors to their most popular category products. Vendors and Third-party sellers enrolled in the Brand Registry program have the ability to create a branded Amazon Store. This permits Amazon Customers to jump to the category or just select a best-selling product. If you need help creating a Brand Store or growing your Amazon business please fill out our contact form. Amazon Stores are the main way that brands can translate their unique digital experience to Amazon and will be increasingly important on the go-forward. From small companies to the biggest brands these companies got it right. We have combed through the Amazon platform searching for best-in-class examples of Amazon Brand Stores and these are the ones we felt represented that. Amazon now operates seven different kinds of physical stores. Luckily, this corner comes fully stocked with attractive features to help reflect who you are as a brand, and put what’s most important to your customers front and center. Their Amazon Store also features a series of custom pages for easier navigation including: To learn more, check out our Advil case study. They use unique visuals and carefully planned white space to set their Brand Store apart on Amazon. So whether you’re looking for brightening shampoo for your blonde locks, or build-up battling scalp care solutions, the help your hair is craving is just a click away. All Rights Reserved. They illustrate all the different options a customer can choose from, educating the customer of the diversity of choice. Though some of us may remember BCBG as the brand behind our prom dresses, others know the designer has evolved to create a beautiful line of sophisticated clothing and casual styles with a feminine vibe. Amazon & Marketplaces » 8 Modern Amazon Store Examples that Inform, Engage, and Inspire, by Shannon Mullery | Dec 4, 2020 | Amazon & Marketplaces. By giving shoppers the flexibility to easily purchase your showcased products directly from the attractive imagery that helped earn their interest, brands are given the best of both worlds. Founded more than 50 years ago, Verilux light boxes mimic daylight by providing full-spectrum light without the harmful UV rays. Another exciting benefit of the Shoppable Image module is that it allows brands to showcase beautiful, branded lifestyle photography without sacrificing ‘add to cart’ convenience. But they can't completely ignore its orbit, as Amazon still sets the conversation in e-commerce. The Brand Store provides the customer with a much better idea of who is behind these products and what you can use them for. Instead of showcasing a background video module highlighting the food itself, they give the most screen time to playful pups and a leaping kitty. Copyright © 2020 Tinuiti. The Melissa & Doug Brand Store has too much content. But don’t just take our word for it. *By submitting your Email Address, you are agreeing to all conditions of our Privacy Policy. Amazon offers sellers two different ways to do business. The landing page of their storefront clearly and beautifully highlights the different categories that their brands fall under without wasting a lot of space. One of the tools is an Amazon Store, a mini-website for brands on the Amazon Marketplace, with multiple pages for content and internal links, among other features.You can even run ads off of Amazon on Facebook and Instagram and use an Amazon tag to track the return. Since making Brand Stores available, many brands have customized their storefronts with varying degrees of thoughtful planning and execution. The moves have sparked fears that Amazon will soon see more big brands flee the site. Having an Amazon storefront gives brands more opportunities to engage with customers from a distance, while still offering a customized, branded experience similar to the one a customer would receive in-store. So if you love Amazon as much as I do (but don’t have hours to scroll through thousands of pages), then read on for some stylish brands to bookmark now. With clear graphics and layout they inform you of this and let you navigate to the appropriate category pages. They present you with terrific features to “Shop by Age” or “Shop by Category.” They lead with relevant, seasonal content. A “Best Sellers” section works well for pet parents who aren’t sure where to start, while the final images on their store homepage underscore the most important elements of their food, including each aspect of their 5-Star Promise, with a button to “Learn More” if you want the full Merrick story. Beats’ Brand Store is focused on hit products. According to Kantar’s latest global BrandZ ranking, Amazon’s value grew 52% between 2018 and 2019, while Apple grew 3% to $309.1bn and Google by 2% to a little just under that at $309bn. If you’ve shopped for a mattress, bed frame, or sofa – or even plush dog stairs to help your pooch easily access a comfy spot on a mattress or sofa – you’ve likely seen Zinus products returned in the search results more than once. In the past, even though you could send traffic from Facebook to Amazon, you couldn’t track traffic – meaning you couldn’t quantify how effective the strategy was.”, – Pat Petriello, Director of Amazon Strategy at Tinuiti. The Scotts’ Brand Store leads off with a dynamic message in motion that features strong visuals. Customers can access this page through Paid Advertising or by clicking a brand name or logo in any listing. They skillfully give their store a luxury feel, highlight best-selling products and bait customers into clicking through to their category pages. Learn more here about how we can help you take your Amazon Store to the next level or contact us today to chat! With some editing, they could have one of the strongest Brand Stores on Amazon. We’ve got 8 of the best Amazon Storefront examples to prove it. It demonstrates the unique value proposition of its product and tells the story of the entrepreneur behind the product with video and text. Once built, Amazon stores offer built-in “insights” for you to study. In this sense, Amazon's "Marketplace" label is accurate. Mars Wrigley Confectionery made one Brand Store with a unique landing page for each brand. [And is Apple coming for you? Why should you create a branded storefront? While it can be hard to find, it is the one place on Amazon that you can showcase your full product offering with branded collateral. Why should it be any different with their Amazon Brand Store? Balance boards make a smart choice no matter how limited your square footage, which is perfectly showcased in Indo Board’s instructional background video module, set to auto-play and loop. Not only do these creative features help to improve the aesthetics of brands on the Marketplace—they also provide new opportunities to drive traffic (on and off Amazon) to a brand’s entire catalog. Today, features like Amazon Stores allow brand owners to design and create multipage stores to showcase their brands, products, and value proposition on Amazon.. Long gone are the days when Amazon sellers didn’t have the tools they needed to build brand … They do a great job at connecting their brand and value propositions to the life you deserve, with gentle reminders like the below…. Best Amazon Brand Stores. When you have $11.6 billion in annual profits, you can afford to experiment. We also managed all aspects of the Amazon Store submission process. While the store is on Amazon, it feels definitively Zinus, accomplished in part through carrying over the same language style and color scheme they employ on their own website. What is Clubhouse, and How Can Brands Make the Most of It? 4) Helps you market new products to already existing customers. Everyone wins. According to an interview with Abis Hussain, Senior Marketing Officer at Relevium Technologies Inc., implementing Enhanced Brand Content and building an Amazon Store was critical for the success of BioGanix on the Marketplace. Graphically clean and consistent the Nespresso Brand Store draws you through two product categories and finishes by drawing your attention to their mission as a brand. Amazon is a popular store—which makes it a great opportunity for online sellers. This brings benefits for the merchant and the consumer alike, as they can be more certain than ever before that they’ve chosen the exact item they’re interested in. We aimed to highlight the diversity of marketing intent that can be achieved in these stores. We’ll drink coffee to that! We have combed through the Amazon platform searching for best-in-class examples of Amazon Brand Stores and these are the ones we felt represented that. It is a good investment of your time and resources to claim your Brand Store as your own. Amazon has now launched a program called Amazon Attribution which will provide source tags to help you measure that traffic to your individual ASINs. With gorgeous photography and infographics this page is at another level. The craft with which this was done is further noted when you consider how little visual appeal a bottle of supplements and / or vitamins typically has and how beautiful and complete they look in this layout. Some of the private-label brands are even exclusive to Prime members. Using Keywords: The first school of thought is that you should use keywords. With game-changing 2018 improvements to Amazon Stores it’s also possible to effectively track how well driving off-Amazon (including Facebook, Instagram, & Google) traffic to Amazon performs thanks to Amazon Stores Insights. For a new or emerging brand, this can be a great way to introduce your brand story to shoppers through custom text, image, and video.

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