Discover (and save!) If you’re looking for a Sales Spike, set a three-month sales objective, run a fast campaign, and measure it at the end of three months. Burger King, Nike and New York Times were among the big winners at Cannes Lions. DIRECT. Cannes Lions Winner: Black & Abroad ‘Go back to Africa’ scoops top data prize. You can read the agenda and access the live feed here. Cannes Lions global Lions Live streaming event went live yesterday, Monday, 22 June with MD Simon Cook in an interview with host Tina Daheley talking through the behind-the-scenes of … World-class The Work covers over 200,000 campaigns, including every entry for Cannes 2019. The Brand Experience & Activation jury today awarded their Grand Prix to Microsoft for its Changing The Game campaign, created by McCann New York . Land and expand. A robust, insightful strategy is a must – and once this is in place, buy the campaign idea that delivers on the strategy in the most original and engaging way. ARB/15/50) And the pinnacle of the Creative Effectiveness Ladder is the Enduring Icon, a campaign that uses creativity to fuel brand and sales growth over a period of three years or more. Check back often as we update this page throughout the week with the big winners at the International Festival of Creativity. Conheça os cases finalistas do Titanium Lions 2019. Rather that, if we have a well-planned and insightful strategy, we can magnify and supercharge the effectiveness of that strategic thinking with work that has creative-award-winning qualities,” Hurman said. The stories behind big Cannes Lion winners and the riskiest advertising moves of the year 4 reasons that Cannes Lions was worth it for agencies—in an age when ROI is king Award Winners for Cannes Lions International Festival of Creativity in 2019 A subsequent analysis and comparison of close to 5,000 effectiveness award entrants and winners from 2011 through 2019, sourced from the Cannes Creative Effectiveness Lions database (1,031 cases), WARC’s database (3,616) and the IPA databank (216), also uncovered a … ARB(AF)/15/2) December 22, 2015. The idea of purpose and its continuing impact on creativity isn’t new to Cannes Lions. “We urge that marketers and their agencies work to reverse this trend, in the interests of improving both the effectiveness of their efforts and the overall value and reputation of marketing.”, The Creative Effectiveness Ladder can be used to drive continuous improvement. While the big talk on stage this year was around how brands can stand for something authentic all the while driving true action, award winners throughout the week highlighted some particularly innovative ways to do so.. Award Winners for Cannes Lions International Festival of Creativity in 2019 It will be especially useful at those important moments when we take a step back to take stock and plan the future,” he said. For a campaign to reach the fourth step on the Ladder, it must be a Brand Builder that improves key metrics of brand health – such as awareness, purchase intent, consideration and ownership of a particular attribute. With the Cannes Lions 2015 Festival of Creativity complete, all the gold awarded, parties over and the 15,000+ people flying back home with perfect tans, it’s time to … With 28 different specialist Lions, it's easy to find the right home for your creative work and ensure they are honoured at Cannes Lions. Send colleagues a link to this content. Lion Mexico Consolidated L.P. v. United Mexican States (ICSID Case No. Cannes Lions was originally all about rewarding creativity, starting as an awards ceremony for ad agencies back in 1954. Cannes Lions Winner: Black & Abroad ‘Go back to Africa’ scoops top data prize June 25, 2019 by Editor This year’s Cannes Lions creative data award went Black & Abroad, a company specialising in travel experiences for black people, turned the “Go back to Africa” slur on its head. More specifically, this in-depth analysis drew on 1,031 cases from the Cannes Creative Effectiveness Lions database, as well as 3,616 cases from the WARC database and 216 cases from the IPA Databank. Research a sector or discipline fast. During Cannes Lion, Axel talked to customers about the pressures of the unpredictable nature of today’s customers, who enter and leave in different stages of the buying process, and how companies can help equip themselves When: June 17-21, 2019 Where: Palais des Festivals, Cannes, France WE Attendees: Melissa Waggener Zorkin, Global CEO and Founder; Kass Sells, Global COO and President of International; Ruth Allchurch, Managing Director of UK; Bianca Eichner, VP and Managing Director of Germany; Kristin Flor Perret, SVP of Global Marketing; Nichole Provatas, Group Head of Digital, Australia Subsequent analysis and comparison of close to 5,000 effectiveness award entrants and winners from 2011 through 2019, sourced from the Cannes Creative Effectiveness Lions database (1,031 cases), WARC’s database (3,616) and the IPA databank (216), also uncovered a … Cannes Lions And ANA Launch CMO Growth Council New council will frame the future growth agenda for brands on the global stage CANNES, France (April 17, 2018) — The Cannes Lions International Festival of Creativity and the Association of National Advertisers (ANA) has today announced the launch of the CMO Growth Council in partnership with the ANA's CMO Masters Circle. Andrew Geoghegan, global consumer planning director at Diageo, elaborated on this topic in “The Effectiveness Code” by outlining how the alcoholic drinks company will leverage this resource. If you’ve got a tiger by the tail, don’t let go. Cyber Lions Silver Lion Google designed and developed an interactive website to display Google ad technologies that balances the past successful ads for Alka … Advertising is a medium of marketing communication to promote or sell a product or service. Summarises current thinking about how to advertise effectively, given the current sense that advertising is not driving the growth it should be. In reviewing so many cases, a few key trends have shown up in the most impactful work. project draws on 40 years’ worth of crash test research and safety studies meticulously logged by Volvo since the early 1970s. Jon Bird. Categoria que aponta a big ideia do Festival revelou as 20 peças do shortlist deste ano; não há trabalhos brasileiros na lista With 28 different specialist Lions, it's easy to find the right home for your creative work and ensure they are honoured at Cannes Lions. It's a question many agency creatives are asking right now, with this year's Lions deadlines fast approaching: Creative Effectiveness category – cases for which are published by Warc – will be closed on 1st March, while the deadline for all other Lions is 28th March. Going beyond brand purpose to use creative communications to shift culture, create change and positively impact the world. Learn more The Martian A recent plagiarism case was for The Martian. RADIO. New council will frame the future growth agenda for brands on the global stage. Now the festival – which ended Saturday – … Focusing on the artistry, skill, talent and flair required to deliver beautifully executed ideas with the power to cut through and bring the creative idea to life. The Creative Effectiveness Ladder is a tool for change and the start of the mission,” he said. Oct 28, 2019 - Explore Ricardo Leme Lopes's board "Cannes boards", followed by 538 people on Pinterest. ALL. That kind of thought-leadership position is so rare, it’s like an energy source that feeds and inspires everyone around you – your clients, the whole agency team, and others in the company. Winning cases. “The Effectiveness Code”, which was officially unveiled during the Lions Live online conference, is available to download at no cost here. CANNES LIONS 2019: GRAND PRIX WINNERS. I’m now an analyst in the strategic department of McCann Tel Aviv, but I have to say that working on this project has opened up a whole new way of thinking about briefs for me. 4. Since its first outing in 1954, the Cannes Lions International Festival of Creativity has been bringing the creative communications industry together every year at its one-of-a-kind event in Cannes to learn, network and celebrate. 7. The Cannes Lions festival is at its highest these days with the last award winners being announced tomorrow, Saturday, June 23 rd.Browsing through the shortlist of amazing cases in the category “Best Consumer Engagement”, I found a Bronze Lion awarded campaign by TBWA London – Skittles Blue . The ACC congratulates the Belgians with their results at Cannes Lion awards. All rights reserved including database rights. Glass Lion: The Lion for Change Honoring campaigns addressing gender inequality’ View the work. Many short-term, small budget campaigns are not as effective for a brand as a balance of fewer short-term activations and more longer-term brand and sales building campaigns. View more Cannes Lions stories CANNES LIONS 2019: GRAND PRIX WINNERS Check back often as we update this page throughout the week with the … View all the 2019 Cannes Grand Prix winners Burger King, Nike and New York Times were among the big winners at Cannes Lions. Cannes Lion 2019 News, big interviews and analysis from the Cannes Lions International Festival of Creativity. Hurman and Field made a further discovery in their analysis: namely, that marketing effectiveness is heavily influenced by what they described as Creative Commitment. Maximise creative output. "Don't ask if your dreams are crazy. This notion is premised on three different “levers” that can each boost campaign performance, in the form of spend, duration, and the number of media channels used. On stage at the Cannes Lion Festival. Here's why they won Cannes Lions: the jurors' reflections. 176.2k Followers, 467 Following, 907 Posts - See Instagram photos and videos from Cannes Lions (@cannes_lions) O Brasil começou o Cannes Lions – Festival Internacional de Criatividade de 2019 com um total de 24 Leões nas cinco categorias que revelaram os resultados nesta segunda-feira (17). Building the Creative Effectiveness Ladder with almost 5,000 case studies. Cannes Lion 2019 News, big interviews and analysis from the Cannes Lions International Festival of Creativity. Ensure absolute clarity of your objectives, and an insightful understanding of what will make consumers respond in a way that will achieve those objectives. Photo here is of Jonathan Mak, the youngest winner of a Cannes Grand Prix ever. glass Vicki Maguire ECD GREY LONDON I'm in bits. I just returned from a week at the Cannes Lions, where the world’s best creatives competed for advertising’s equivalent of a Pulitzer Prize or Oscar. Oct 11, 2017 - This Pin was discovered by Danny Yap. It may not be reproduced, posted on intranets, extranets or the internet, e-mailed, archived or shared electronically either within the purchaser's organisation or externally without express written permission from WARC. Conheça os cases finalistas em Titanium do Cannes Lions 2019. Next comes a Behaviour Breakthrough, a tier of campaigns that employ creativity to change customer behaviours or prompt other behavioural shifts that are important to the brand. Advertising case studies shares ethical dimension in advertisements, how advertisements dictate culture (Indian Advertisements), developing advertisements and role of culture in development of an advertising campaigns. View all the 2019 Cannes Grand Prix winners. A complete list of concluded cases listed in chronological order from the most recently concluded. One of the main ad festival Cannes Lions 2018 is almost over. Showcasing the conception and application of product development, and the new data-driven, tech-enabled creativity re-shaping the conversation between brand and consumer. Eskosol S.p.A. in liquidazione v. Italian Republic (ICSID Case No. O Cannes Lions 2019 distribuiu 932 troféus, cerca de 20% menos que no ano passado, e manteve a política de menor concentração de prêmios, ao contrário do que acontecia nos anos anteriores Dez Leões que provam o impacto do craft © Copyright Ascential Events (Europe) Limited. “The Effectiveness Ladder will now enable us to talk holistically and objectively about our marketing campaigns, identify future opportunities, and encourage teams to elevate more of our work to the top rung. What makes a winning Cannes Lions case study? Cannes Lions 2019: Australia ranked fifth globally Nickie Scriven's view from the 2019 Cannes Media Jury Room Dreaming Crazy: An Australian inside the jury room of the first Cannes … Celebrating commercial creative effectiveness and the techniques used to measure and impact branded communications. The insight, strategy and planning enabling brands to effectively engage consumers, at scale, and be heard amid the ongoing battle for attention. Draw on our wealth of data and insights to build a case for the value of creativity. If you’re seeing great results from a campaign, view that as a sign to ramp up the work rather than moving on from it. This electronic file is for the personal use of authorised users based at the subscribing company's office location. A subsequent analysis and comparison of close to 5,000 effectiveness award entrants and winners from 2011 through 2019, sourced from the Cannes Creative Effectiveness Lions database (1,031 cases), WARC’s database (3,616) and the IPA databank (216), also uncovered a new principle of effectiveness. Plan a robust, insightful strategy. Hosted by our Awards Experts, our mini-series of Live Briefings guides you through all things Awards. To achieve this, set a clear behavioural goal; orient the creative idea around a clear behavioural outcome; make the new behaviour more attractive. It also built on interviews conducted by Hurman and Field with a committee of leading executives in strategy and planning – and the subsequent learnings that the industry needed a common definition and language of effectiveness. View more Cannes Lions stories. Budget realistically. Simon Cook, the managing director of Cannes Lions – which, like WARC, is owned by Ascential – suggested that this framework will help demonstrate the payoffs of long-term, creative marketing. In developing the Creative Effectiveness Ladder, Hurman and Field studied 4,863 effectiveness award entrants and winners submitted in the period from 2011 and 2019. Scandalous cases of plagiarism in different movies. BRANDS. Celebrating creativity in branded communications in this highly innovative but fiercely regulated sector with the unique power to truly change lives. To learn more about The Effectiveness Code: A campaign on the bottom rung of the Ladder represents an Influential Idea, which performed strongly in terms of engagement and sharing, meaning an initiative over-indexes on campaign metrics and media efficiency. Mine The Work for inspiration to nail a tough brief. Set the right objectives. A Sales Spike, the third level on the Ladder, results when marketing efforts yield a temporary lift in sales, market share or profitability. While Creative Commitment represents an important concept, Field noted that it stands in contrast to a growing tendency among marketers to favour short-term initiatives that have a lesser impact.